Privacy Policy
Effective Date: [Pending] · Last Updated: [Pending]
At Injury Aid, the privacy of the people who contact us matters — you're reaching out about an accident, and what you share with us deserves care. This Privacy Policy explains what InjuryAid LLC, a limited liability company doing business as Injury Aid ("Injury Aid," "we," "us"), collects and how we use it when you visit injuryaid.co (the "Site"), message us on WhatsApp or SMS, or use our intake service (together, the "Services").
Who we are: Injury Aid is an advertising and client-intake company. We advertise jointly with a partnered California law firm (the "Firm"). We are not a law firm. When you contact us, our job is to gather your inquiry and — if it fits the Firm's criteria — arrange the callback you requested from the Firm.
The Services are for adults 18+ with California accident matters. By using the Services, you consent to this Privacy Policy. Questions? Contact us anytime (Section 12).
1. The Short Version
- We collect what you choose to share during intake, plus limited technical data.
- We use it for one purpose: handling your inquiry and connecting you with the Firm.
- We do not sell personal information. We do not sell leads. Your inquiry goes only to the Firm named in our ads and to the vendors who run our systems.
- No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-message opt-in data and consent are never shared with any third parties.
- Our intake assistant is an AI bot, disclosed as such, with human review.
- Reply STOP anytime to stop messages. You can also ask us to access, correct, or delete your information (Section 8).
2. What We Collect
Information you provide: your name, phone number, and email; the accident date and a short description; your self-reported injuries; insurance status (yours and the other party's); treatment willingness and any prior attorney; your preferred callback time; and any photos or documents you choose to send (accident damage, your driver's license, insurance cards). You never have to send documents to get a callback. Please don't send Social Security numbers, financial account numbers, or medical records — we don't ask for them and don't need them.
Sensitive information: what you tell us about injuries, and images of government ID like a driver's license, are "sensitive personal information" under California law. We use and share it only to run your intake, transmit your inquiry to the Firm, keep records, and comply with law — never to profile you, never for advertising, and never with ad platforms. Because our use is limited to these service purposes, no separate "Limit" option is required; if that ever changes, we'll update this Policy and provide one.
Other people's information: parts of intake (like the other driver's insurance card) involve someone else's information. Share it only if you obtained it lawfully — for example, through the normal post-accident exchange or a police report. We use it solely for your inquiry.
Collected automatically: IP address, device and browser data, pages and buttons used, ad-click identifiers (such as Meta's ctwa_clid and Google equivalents) that tell us which ad brought you in, messaging delivery metadata, and cookies (Section 7). We receive delivery and attribution data from Meta, Twilio, and Google. We do not buy data about you, and we never run background research on the people who contact us.
3. How We Use It
We use your information to: run the intake conversation you started; check your answers against the Firm's screening criteria (an administrative step — not legal advice or an opinion on your case; see our Terms of Service); transmit qualifying inquiries to the Firm and schedule your callback; reply to you and send service messages on the channel you used; operate, secure, debug, and improve the Services; measure which ads work (aggregate only — Section 7); keep required records of consent and opt-outs; and comply with law, including California's attorney-advertising rules that apply to our joint advertising with the Firm.
4. Our Automated Assistant (AI)
The intake conversation is run by an automated virtual assistant — a bot, not a human — and it says so at the start of every conversation, as California's bot-disclosure law requires. Its replies are generated with the help of a third-party AI model (currently Google's Gemini API) acting as our service provider under confidentiality obligations. Its screening results are preliminary and administrative only — decisions about representation are made solely by the Firm, by a human, after speaking with you. Conversations are recorded, stored, and may be reviewed by our staff for quality and compliance. You can ask for a human at any time.
5. Who We Share Information With
- The Firm. If you qualify (or your answers need human review), we send your intake record — contact details, answers, and any documents — to the Firm so it can call you back as you requested. That's the whole point of the Services, and the Firm is named in our ads, on this Site, and in the consent you give before we message you.
- Service providers who run our systems under contract: Meta (WhatsApp Business Platform and ad attribution), Twilio (SMS delivery and opt-outs), Google (AI processing and ad measurement), Supabase (database and file storage), and Vercel (hosting). They may only use your information to provide services to us, including transmitting your mobile messages.
- Legal and safety: we may disclose information to comply with law or legal process, respond to the State Bar of California or other authorities, prevent fraud or abuse, enforce our Terms, or protect rights, property, or safety.
- Business transfers: if Injury Aid is part of a merger, financing, or sale, information may transfer with the business, subject to this Policy.
We do not sell personal information and have not sold it in the past 12 months. We do not sell, rent, trade, or broker leads, and we do not provide your information to any law firm other than the Firm. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
6. Text (SMS) and WhatsApp Messaging
You only hear from us after you start the conversation — by tapping a WhatsApp/text button in our ads or Site and sending the first message, or by submitting our web form after checking an unchecked box that reads:
"I agree to receive text messages from InjuryAid about my inquiry at the number provided. Message & data rates may apply. Reply STOP to opt out. Consent is not a condition of hiring."
Messages are conversational and about your inquiry: intake questions, answers to what you ask, document confirmations, and callback scheduling. Message frequency varies with your conversation. Message and data rates may apply. Consent is not a condition of hiring the Firm or buying anything.
Opting out: reply STOP (or UNSUBSCRIBE, CANCEL, END, QUIT, STOPALL, or REVOKE) to any text — one confirmation message may follow. On WhatsApp, reply STOP or just tell us to stop. You can also revoke consent any reasonable way, including by email to info@injuryaid.co; we honor opt-outs promptly, and always within 10 business days. Reply HELP for help, or reach us at info@injuryaid.co or +1 (415) 936-7013. Carriers and messaging platforms are not liable for delayed or undelivered messages. WhatsApp is a Meta service governed by its own terms. Opting out stops messages but doesn't delete your record — for deletion, see Section 8.
7. Cookies, Analytics, and Your Ad Choices
The Site uses necessary cookies (always on) plus advertising tags — currently the Meta Pixel and a Google tag — that record website events (like a button tap) so we know which ads work. California law can treat that as "sharing" for advertising purposes, so: you can opt out anytime via the "Your Privacy Choices" link in our footer, the Site's cookie controls, or a Global Privacy Control (GPC) browser signal, which we honor as a valid opt-out. We never send your name, phone number, messages, intake answers, injury details, or documents to advertising platforms — only website event and device data. We don't knowingly sell or share information of anyone under 16. Legacy "Do Not Track" signals have no industry standard, so we respond to GPC instead.
8. Your Privacy Rights
Whether or not California's CCPA thresholds apply to us at any given time, we honor these rights for everyone who uses the Services: know/access what we've collected, delete it, correct it, opt out of the ad-related sharing in Section 7, and never face discrimination for exercising a right.
To make a request: email info@injuryaid.co with the subject "Privacy Request," or say "privacy request" in an existing conversation. Because intake records are sensitive, we verify requests first — usually with a confirmation code to the phone or email on the record. An authorized agent may act for you with proof of your signed permission. We confirm receipt within 10 business days and respond within 45 calendar days (extendable once by 45 days with notice). Some records are exempt from deletion where the law allows — for example, proof of your consent and opt-outs, and records needed for legal compliance or defense; we'll tell you if an exception applies. We do not disclose personal information to third parties for their own direct marketing (California "Shine the Light").
9. How Long We Keep Information
We keep information only as long as needed, then delete or de-identify it:
| Record | Kept for |
|---|---|
| Qualified inquiries sent to the Firm (incl. documents) | [36] months from last activity |
| Conversations that didn't qualify | [12] months |
| Consent and opt-out records | [5] years (messaging-compliance proof) |
| Ad attribution and analytics | [24] months or aggregated |
| Server/security logs · backups | [90] days · rolling [35] days |
Verified deletion requests are honored sooner, except where a legal exception applies.
10. Security
We protect information with encryption in transit and at rest, signature-verified messaging webhooks, role-based access controls, and vendor data-protection agreements. Documents are stored in access-controlled storage visible only to authorized staff and the Firm. No system is 100% secure; if a breach affects your unencrypted personal information, we'll notify you as California law requires.
11. What We Are Not — and Who This Is For
Injury Aid is not a law firm; nothing here is legal advice, no attorney–client relationship is created by using the Services, and conversations with Injury Aid are not attorney–client privileged (see the Terms of Service for the full disclosures). We are not a healthcare provider or HIPAA covered entity. The Services are for adults 18+; if a minor was injured, a parent or legal guardian should contact us, and we delete information we learn came from a minor — email info@injuryaid.co. The Services are offered to California residents; if you contact us from elsewhere, we may be unable to assist, but we'll still honor deletion requests. We do not target the EU or UK.
12. Changes, Contact, and Complaints
We may update this Policy; the date above shows the current version, and material changes will be posted conspicuously on the Site.
InjuryAid LLC (d/b/a Injury Aid Co.) 7901 4th St N, Ste 300, St. Petersburg, FL 33702 info@injuryaid.co (privacy requests: subject "Privacy Request") · +1 (415) 936-7013
Advertising questions or complaints about our joint advertising with the Firm: info@injuryaid.co, subject "Advertising Compliance." You may also contact the State Bar of California about attorney advertising, or the California Privacy Protection Agency / California Attorney General about privacy practices.
Attorney Advertising. This website is an advertisement for legal services provided by a partnered California law firm. InjuryAid is not a law firm. See our Terms of Service for full disclosures.